Running a business in any industry is a challenge, and it's difficult to operate your business effectively while still being available for customers when they call. Unfortunately, being accessible to clients is part of the job, and many will head for the door if you're not giving them the attention they deserve.
Gone are the days when you can let every call go to voicemail and get back to customers when you have a spare moment. While more and more Americans are using smartphones, fewer each year prefer to have anything to do with voicemail and for good reason. According to a New York Times report, more than 30 percent of voicemail messages linger for three days or longer without a response and many people hang up when they reach voicemail. Here are four ways that voicemail could be hurting your business and how a call answering service can help.
1. Voicemail is Impersonal
Many clients are put off by the impersonal nature of a voicemail system. If a client has an urgent matter, reaching voicemail is only going to heighten their anxiety. Assuming they are already upset about something, an automated message is only going to make the situation worse. In fact, some of those customers will simply take their business elsewhere if they can't speak to a human being.
2. Inefficient Use of Time
When your voicemail inbox fills up, you have a heavy task in front of you. You have to sit down with a pad of paper, listen to the messages, and carefully take down the pertinent information for a callback. Unfortunately, some callers can drone on for five minutes or more before giving up their phone number, and others speak so fast that you have to listen to the message several times. In the end, this is an inefficient use of time for all involved.
3. Often Results in Telephone Tag
Assuming you took down all of that information accurately from a voicemail message, there's no guarantee that you're going to reach the customer when you call them back. You may reach their voicemail and wind up in an endless game of telephone tag. Most of these clients would prefer that your company could answer the phone when they call and take care of their needs immediately, which is something that a professional answering service can help you accomplish.
4. Doesn't Satisfy Customers
When a client calls your business, it's for a reason. They may need to ask a question, place an order, or want to schedule an appointment. If they have to leave a voicemail, they haven't accomplished much except to toss the ball into your side of the court. A call answering service can complete many tasks on behalf of your business, such as appointment scheduling and order fulfillment.
Voicemail was an excellent way to communicate in the 1990's, but that ship has sailed. Technology has allowed us to move on and customer preferences make it clear that being more accessible is the best way to grow a business. The friendly virtual receptionists at Answering365's call answering service are ready to answer your company's calls around the clock and take your business to the next level. Contact us now to learn about our service and be sure sign up for our free trial.